Go Behind Broker’s Back
Flagrant back solicitation is not a practice that can be condoned ethically, yet it is important for a carrier to read and understand the scope and effect of a back-solicitation provision before agreeing to it. A proper back-solicitation agreement should be limited in duration, scope and amount and should not preclude a carrier from responding to a future unsolicited request for service if initiated by the broker’s customer.
Typically, well-written back-solicitation provisions are limited to prohibit a carrier from contacting the broker’s customer for six months or a year after the last shipment moved or the broker-carrier contract was terminated. Typically, the carrier is required to pay the broker a percentage of the revenue derived from violating the covenant over a fixed period of time. Important questions are “To what traffic does the covenant apply?” and “What is meant by the term ‘back solicitation’?”
A proper and tightly written back-solicitation provision limits the prohibited traffic to “shipments first tendered by broker to carrier.” Language of this type particularly is important when a broader covenant against back-soliciting a particular shipper would preclude a carrier from handling traffic for a large national account that is beyond the scope of the broker’s employment.
For example, a large truckload carrier may have a national account salesman calling on the same shipper who utilizes the broker out of one of its three dozen plants. That carrier must exercise special caution to ensure that its operations personnel do not sign a back-solicitation provision in a spot-market contract that will hamstring its national account sales effort for unrelated traffic and lanes.
Similarly, what constitutes “back solicitation” needs to be spelled out carefully. Clearly, the broker should be protected against indirect back solicitation. It is not ethical or right for a carrier to circumvent the meaning and intent of a back-solicitation covenant by indirectly back-soliciting a broker’s customer through an affiliate or strawman.
On the other hand, shippers that outsource their traffic function to 3PLs frequently change vendors or put their traffic out for bid on a direct shipper-to-carrier “RFP” (request for proposal) basis. A carrier should not encourage its broker’s customer to forsake the broker or intentionally interfere with the business relationship in the hope of securing direct business. (Tortious interference with another party’s contractual rights can give rise to a lawsuit even when there is no express covenant not to compete.)
If, on the other hand, a broker’s customer seeks a carrier out for direct service, the carrier should not be precluded from responding by overly broad language in a covenant. If you have signed a limited covenant not to back-solicit a broker’s customer and are contacted by the customer, I believe the best practice would be to notify the broker of the solicitation prior to responding in a manner that otherwise could be construed as a breach of the covenant.